Last time, we were talking about setting goals for social media so let’s move on to the next step.

So you’re ready to start out on social media just because you opened an account with Facebook and Twitter, right?  Wrong.  Before you start posting anything, you have to figure out what you have to post first.  Makes sense, right?

More specifically, you have to come up with an inventory of what you have to offer on your social media sites to the public.  That way, you know where to find new material to post.  Your assets fall into a few categories, all of which you can use across several social media platforms (as you’ll see later):

• Text Information- history, literature, pamphlets, documents, etc.
• Photos- make sure you have written rights to everything first though!
• Videos- again, make sure you have written permission for them

Your resources also include your staff but you need to find out who are the people there that can help you, not just with getting the above resources but also with a few other pieces of the puzzle:

• Find staff who are social media experts or know a facet of it (they’ll be able to help you or advise you)
• Encourage staff that is on social media to follow/like your pages (that can help with your likes/followers/etc and getting the word out)
• Find out who can answer questions about company or specialty (this will be helpful when questions come up for you on your SM networks) 

Being anxious to start your SM accounts is understandable but you also have to get your inventory in order first so you have good material to talk about there!

Hope you found this useful- let me know what you thought of it.

Next time: what social media platforms should you focus on?